CHRO Award

The winner of the CHRO of the Year Award 2024 is… Poléanne Vluggen!

During CHRO Day 2024 at Kasteel De Hooge Vuursche, Poléanne Vluggen, Chief People & Culture Officer at Vebego, was named CHRO of the Year!

According to the jury, Poléanne’s leadership demonstrates how a people-centric approach can go hand in hand with business success. The jury was particularly impressed by how Poléanne translated a ‘People First’ philosophy into concrete results at Vebego. Under her leadership, the Employee Net Promoter Score rose from 67 to 84, while commercial success also followed. Her vision of technology – as a tool to support people – has driven meaningful innovations within Vebego, including AI tools that bridge language barriers.

We congratulate Poléanne and the entire People & Culture team at Vebego on this well-deserved recognition.

A big thank you to the other fantastic nominees: Suzanne Jungjohann (CHRO Royal Cosun) and Arne-Christian Van Der Tang (CHRO TomTom).

Read more on CHRO.nl >> 

Thanks to our expert jury, consisting of:
• Tjahny Bercx (Chair), Director of Personnel and Culture at NPO and CHRO of the Year 2021
• Caroline Tervoort-Visser, CHRO KPMG Netherlands and CHRO of the Year 2023
• Thomas Mulder, CHRO VodafoneZiggo and CHRO of the Year 2022
• Maryjo Charbonnier, former CHRO at Wolters Kluwer and CHRO of the Year 2019

CHRO of the Year 2024: Poleanne Vluggen, CHRO Vebego

Poleanne Vluggen, since September 2022 Chief People and Culture Officer at Vebego International, brings a strong background in hotel management and HR, including experience as Vice President HR Benelux at Accor Hotels. At Vebego she focuses on the development of human capital and creating meaningful work that benefits both employees and society.

Other nominees:

Arne-Christian van der Tang, CHRO TomTom

As Chief HR Officer at TomTom since 2014, Arne-Christian van der Tang has played a key role in the company’s transformation and developing an innovative corporate culture. With his focus on agility and talent management, he has contributed to TomTom’s growth and recovery in a dynamic technological market.

Suzanne Jungjohann, CHRO Royal Cosun

Suzanne Jungjohann, Chief HR Officer at Cosun, has played a key role in transforming HR processes and implementing an advanced HR system within the organization. With her focus on talent development and leadership, she works on synergy within the business groups to achieve the ambitious goals for 2030.

 

What Are the Panel’s Evaluation Criteria?

The primary criteria are: Innovation, Inspiration, and Impact. Specifically, we look for HR leaders who:

• develop HR strategies based on innovative methods, ideas, tools, and collaboration models;
• inspire their teams, the organization, and external stakeholders through their approach;
• achieve a measurable positive impact on organizational goals through their innovative and inspiring HR policies.

In addition, candidates for CHRO of the Year must:

• serve as an independent and autonomous HR leader (CHRO/HR Director/HR Executive) responsible for an organization with at least two thousand employees;
• be based in the Netherlands and have held their current role for more than a year.