In her lecture ''Subjective time: Live a time rich and happier life” Prof dr. Margriet Sitskoorn will explain that we mostly without being aware of it, live according to the rules of objective time. This gives us a feeling of time poverty and has negative effects on our wellbeing. You will discover that there are other alternatives and will gain insight in your own subjective time. Subjective time is a form of time connected to your goals, your capabilities and your surroundings. The acquired insights will enable you to disentangle your struggle with time, to transform from time poverty to time richness and to live a healthier, more productive, happier, time rich life.